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About Us


When we women think about our beauty, it is either natural or word Shringar comes to our mind..isn't it.

And when shringar is incomplete??? Without Jewellery...Artistic, Tribal, Intricate Silver work..and when we are describing this jewelry one Name comes to our mind., Anand Jewels.

The journey of this beautiful Artistry was started by none other than Nareshbhai Patel in Ahmedabad.

He went to many cities like Mehsana,visnagar, Kanpur, Lucknow, Banaras, Delhi to understand the delicate and artistic work in silver.

His travel made him aware of so many tastes in jewelry and different varieties of work that he decided to set up a workshop with 30 people., and started the beautiful designer paizeb.We can say he mastered in making Payal and had discovered Ahmdavadi Payal.

As we say, the heritage was building up for Paizeb, his Son Anand joined him in business in 2005. He expanded his business by setting up the Polishing Plant and took the traditional Paizeb to another level.

He then added Kamar challa, Kandori, earrings, necklaces, nose pins etc. But he too was working as a wholesaler at that time.

It is said to understand the Shringar of a woman..Either we have to be a woman or there had to be a woman to do beautiful delicate designs, intricate work can only be understood by them.

The two Sisters of Anand, Keyuri and Avi Patel..decided to put the soul to the silver jewelry i.e they started designing them with their designing knowledge when they decided to study Art.They brought their jewelry to life by using traditional designs, studying the rare heritages of India like Kutch, Jaipur, Tribal etc.

This way the Master piece Anand Jewels was reborn. As they say, Masterpiece is not easy to make, we need the soul and strength of designer…Trust us…Our Master Pieces have started…and there are many more to come….